4 factors that contributed to winning large & complex sales deals

Stepping into an account management or sales leadership role can be challenging, especially if your sales deals can take 12–24 months or longer to secure.

Complexities show up throughout the purchasing cycle, from qualifying a new opportunity, engaging clients with presentations, and sharing your solution’s capabilities to producing, presenting, and negotiating a project contract to implement the solution.

As a sales leader, how can you remain effective throughout such a lengthy process, especially when working on large, complex deals?

How can you focus on your customer’s challenges and avoid becoming sidetracked?

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