Are you too nice to get what you want?

Half of all new businesses in Australia fail within the first five years. If your revenue is down and the business is stagnating rather than growing, the harsh reality is that you are at risk of becoming one of those statistics. In this article, effectiveness, and leadership coach Markus O. Winzer exposes the myth that the ‘secret’ to long term success in business revolves around skills, processes, training and systems and why the key to sustainable growth is to focus on the so-called ‘soft skills’ that typically get overlooked. This article considers one of the most critical qualities that should be addressed first within the scope of business growth versus stagnation and regression – assertiveness.

Read the full article here.